Digital Marketing Manager for a Popular Cosmetics Company
Contact: Kate Pletcher | Email: [email protected]
Description: Our client is a popular cosmetics company that uses only clean, non-toxic ingredients. They are headquartered in Los Angeles and experiencing rapid growth. They are seeking a Digital Marketing Manager who will lead and manage key digital marketing campaigns, with a particular focus on email. This person will play a key role in helping the Marketing Team execute a global marketing strategy with a focus on email marketing, digital media programs, optimizing campaigns, and creating brand awareness to drive new traffic and customer acquisition growth.
Responsibilities:
- Execute marketing strategies to drive sales and awareness through performance marketing campaigns with a focus on email marketing- Manage all ongoing and new advertising campaigns both online and offline on a daily basis including ad rotation, media spend, day-parting, and bid adjustments- Recommend effective emerging marketing channels and platforms to test and learn including conducting research on new media partnerships, ad buys, ad networks and other related opportunities- Build, manage and maintain close relationships with online media representatives & vendors- Negotiate media rates and contracts with publishers- Responsible for ideating and collaborating on marketing creative and ad copy to drive KPI’s through paid channels- Partner with Web Development team to monitor, audit and update direct-to-consumer website to optimize SEO rankings, user-experience, and user-interface to meet conversion goalsQualifications:
- Bachelor’s Degree in Marketing, or closely-related field- 6+ years experience in digital marketing with strong email marketing experience
- Demonstrated experience managing digital advertising campaigns on top industry platforms- Google Analytics, Google Adwords, and Facebook Advertising Certifications, a plus- Proficient in Excel- Knowledge of industry trends in marketing, e-commerce, social media, cosmetics, and clean beauty- Strong interest and an eye for beauty and fashion, especially as it relates to digital media